March 21, 2023 #1 Local News, Forum, Information and Event Source for Venice Beach, California.

Venice Ice Cream Shop Launching Ice Cream Perfumes

Salt & Straw will release three new ice cream perfumes on July 17

By Dolores Quintana

Tyler Malek, who is the co-founder of eclectic Pacific Northwest ice cream brand Salt & Straw has decided that what his company’s ice cream really needs is its own perfume to enhance the customer experience as reported by Food and Wine.com. He and Imaginary Authors, a Portland-based perfume company, will be releasing their three new ice cream perfumes on July 17. Yes, you read that right. 

These perfumes are, of course, fully edible and you can purchase them at Salt & Straw locations or online. The idea came from their previous collaboration on an actual, non-edible perfume, “freshly baked waffle cone”. They bonded as they “nerded out”, as quoted by Food and Wine.com. Malek stated, as quoted by Food and Wine.com, “We talked a lot about how food and smell interact. And over the past four years, we’ve always kind of gone back to this idea of how do we enhance our foods — specifically ice cream — with different aromas.” 
Malek explained, as quoted by Food and Wine.com, “We kept thinking about how we could adjust the aroma of ice cream in a way that hasn’t ever been done before. So we went through each of the ‘flavors’ of perfume, and tried to figure out how to take the ingredients that perfumists use, and how to take the 8,000 and so that are food ingredients and are edible, and use them to create a scent that is made for ice cream.”

The two collaborators focused on “the Neapolitan ice cream” of perfume according to Food and Wine.com. Malek further elaborated, as quoted by Food and Wine.com, “I know that’s kind of cheesy, but you have to start somewhere, when you have all of those flavors to take into consideration. [Imaginary Authors perfumer Josh Meyer] said that if we were going to do a Neapolitan, the three would be versions of citrus, floral, and a woodsy vanilla. The ingredients started lining up, and we were just giddy because we realized that there’s something really cool here.”

Related Posts

LA Sanitation & Environment Hosts Community Celebration Inaugurating Venice Dual Force Main Sewer

March 20, 2023

March 20, 2023

Two-mile long 54-inch force sewer main will operate as a parallel system in conjunction with the existing 48-inch force main...

LAUSD Families Prepare for Potential Three-Day Strike Starting Tuesday

March 20, 2023

March 20, 2023

Union representing workers, including custodians, cafeteria workers, teacher assistants and other support staff have voted to walk off the job...

LAPD Investigates Shooting in Palms After Man Dies from Multiple Gunshot Wounds

March 20, 2023

March 20, 2023

Andrew Conaway arrested in connection to March 16 shooting The Los Angeles Police Department’s West Bureau Homicide Detectives are investigating...

LAFD Rescues Man Who Fell Into Well at Hyperion Water Reclamation Plant

March 20, 2023

March 20, 2023

Man falls into roughly 20 foot well Thursday  LAFD reports rescuing a 32-year-old man who fell into a well at...

Brand New Four-Bedroom Farmhouse in Venice Hits Market

March 19, 2023

March 19, 2023

Louella Avenue listed for $4.2 million.  A modern farmhouse in Venice designed by Joanna Leon has hit the market for...

Developer Seeks Approvals for New Multifamily Residential Building in Palms

March 19, 2023

March 19, 2023

Helio, a Los Angeles-based real estate development firm, has submitted an application for a new multifamily residential building at 3734...

Los Angeles Water and Power Employees Plans to Invest Up to $500M in Real Estate in 2023

March 18, 2023

March 18, 2023

Pension fund in 2022 committed $850 million to new real estate investments Los Angeles Water and Power Employees is reportedly...

Are You Staying in Venice Over the Summer?

March 17, 2023

March 17, 2023

Spring is officially here, which means summer is just around the corner. Venice residents, what are your travel plans this...

Emerging Artist Jesse Liu Opens First-Ever Exhibition in Venice Gallery

March 17, 2023

March 17, 2023

“Spring Fever” currently on display at Yiwei Galler By Keemia Zhang Local artist Jesse Liu has opened her first solo...

LA City Council Asks Staff to Develop Report on Mental Health & Domestic Violence Calls

March 17, 2023

March 17, 2023

The proposed report will consider the current capacity and response times for the Mental Evaluation Unit and Domestic Abuse Response...

Prince Street Pizza up and Running in Venice

March 16, 2023

March 16, 2023

Famed NYC pizzeria Prince Street Pizza now open on Lincoln Boulevard just south Rose Avenue By Dolores Quintana The newest...

Two New Eateries Slatted for Boardwalk MDR

March 16, 2023

March 16, 2023

Winston Pies, Planta Cocina headed for shopping center By Dolores Quintana Marina Del Rey has two new restaurants to look...

LA City Council Motion Seeks to Reduce Financial Burden on Street Vendors

March 16, 2023

March 16, 2023

The Los Angeles City Council’s Neighborhoods and Community Enrichment Committee approved a motion Wednesday calling for a study of the...

Famed Hinano Cafe in Venice Replaces Sign, Celebrating Sixty Years of Business

March 16, 2023

March 16, 2023

“We put it out to say we’re here for another 60 years,” says owner  By Keemia Zhang The Hinano Cafe,...