August 23, 2025 #1 Local News, Forum, Information and Event Source for Venice Beach, California.

Venice Pride Flag Lifeguard Tower Gets Facelift

Fresh coat of paint ahead of Pride Month

By Timothy Michael

The Venice Pride Flag Lifeguard tower gets a fresh coat of paint and a bit of a facelift just in time for Pride Month.

The tower, located North of the skate park at the end of Brooks Ave was built and then unveiled on June 1st, 2017 by Venice Pride, a nonprofit organization dedicated to serving the needs of the LGBTQ+ community and painted by Venice Pride board members.

The tower prior to getting a fresh coat of paint.

The special event to kick off Pride Month in Venice was hosted by Los Angeles City Councilmember Mike Bonin, Los Angeles County Supervisor Sheila Kuehl and Venice Pride Board President Grant Turck where they unveiled the “Venice Pride Flag Lifeguard Tower” as well as a dedication of the “Bill Rosendahl Memorial Beach” which was named in honor of the first openly gay man to be elected to the Los Angeles City Council.

Over the years the once bright and vibrant lifeguard tower began to fade due to weather and lack of upkeep.

Thanks to the efforts of Richard Martinez and his crew from Beaches and Harbors Los Angeles County the tower has been restored to its original glory just in time for this years Pride Month in June.

This comes just over a week after the Long Beach Lifeguard tower, painted the colors of the rainbow flag, burned to the ground.

The tower, on the beach bike path between 12th and 13th Places, was already “fully engulfed” in flames by the time firefighters arrived shortly around midnight on March 23rd.

That fire is still under investigation but many, including Long Beach Mayor Robert Garcia, have speculated an act of hate.

In a statement Long Beach Mayor Robert Garcia, who also identifies as gay, stated “The tower served as a symbol of our strong support for the diversity within our ranks and the LGBTQ community who call Long Beach home.” He added, “To whoever committed this act, just please know that, one, you are not welcome in our community,” he said. “And two, that we will rebuild the lifeguard station, brighter, gayer, and bigger than it was before.”

Plans are already in the works to get a new rainbow-colored lifeguard tower built.

It will be built by Industrial Design Research, Inc. and is expected to be delivered in about six weeks though it typically can take several months to produce one, according to a statement from the city.

According to a Facebook post Venice Pride has donated $500 to The LGBTQ Center Long Beach to support Long Beach Mayor Robert Garcia and the Long Beach Fire Department to rebuild the new tower.

in News
Related Posts

Santa Monica Bowls Club Marks 80th Anniversary

August 23, 2025

August 23, 2025

The club’s green, destroyed by heavy rains in 1982, was rebuilt in 1983 and continues to thrive as a hub...

County Releases Animated Film on School Policing Impact

August 23, 2025

August 23, 2025

The initiative stems from 2023 reports exposing racial disparities in school policing. A study by the LA County Office of...

California and Denmark Sign Partnership to Advance Climate and Technology Goals

August 23, 2025

August 23, 2025

The partnership focuses on achieving carbon neutrality by 2045, strengthening digital and cyber resilience, and promoting innovation California and Denmark...

LAPD Seeks Public’s Help in Finding Two Abducted Children

August 22, 2025

August 22, 2025

Police are urging anyone with information about the children’s whereabouts to contact Lieutenant Ku at the Olympic Division at (213)...

LA General Medical Seeks Help Identifying Patient

August 22, 2025

August 22, 2025

The patient is approximately 56 years old, stands 5 feet 6 inches tall, weighs 121 pounds, and has black and...

Santa Monica Place Hosts Weekly Western Wednesday Line Dancing

August 22, 2025

August 22, 2025

No prior dance experience is required, and attendees are encouraged to bring enthusiasm and comfortable shoes Santa Monica Place will...

Standoff in Malibu After Resident Allegedly Fires Arrow: REPORT

August 22, 2025

August 22, 2025

The passerby, who was not injured, told authorities the occupant of the home fired the arrow as they passed by...

Santa Monica Road Rage Incident Leads to Arrest, Hospitalization

August 22, 2025

August 22, 2025

Bystanders restrained the pedestrian until officers arrived A pedestrian was arrested for assault with a deadly weapon after allegedly slashing...

Venice Shorts: Future Locale of VNC Meetings Remains in Doubt

August 21, 2025

August 21, 2025

Motion Tossed Back to Committee, Board Elects New Slate of Land Use Planning Committee Members for 2025-27 By Nick Antonicello ...

THIS WEEKEND: Great Western Steak & Hoagie Marks 52 Years with Hoedown Event

August 21, 2025

August 21, 2025

Established in 1973, Hoagies has been a neighborhood staple, blending Wild West flair with its signature sandwiches The Great Western...

Turn Dough Opens Artisan Ice Cream Shop in Downtown Santa Monica

August 21, 2025

August 21, 2025

The Santa Monica location offers 18 signature chimney cake creations, such as the “Unicorn,” adorned with Nutella, unicorn sprinkles, and...

California Pizza Kitchen Waterside Spot to be Replaced by Brandy Melville, 2025 Opening Set

August 20, 2025

August 20, 2025

Signage outside the former CPK location signals the arrival of the Italian-founded, California-inspired fast-fashion brand The California Pizza Kitchen at...

What to Expect at the 2025 Malibu Food & Wine Festival

August 20, 2025

August 20, 2025

Set on a 1,000-acre historic estate in Malibu’s wine country, the festival offers a backdrop of rolling vineyards, ancient oaks,...

Gold’s Gym to Mark 60th Anniversary with Venice Community Event

August 20, 2025

August 20, 2025

Founded in 1965 by Joe Gold, the gym has grown from a single Venice site to a global brand spanning...

City Council Opposes Controversial State Housing Density Bill

August 20, 2025

August 20, 2025

Last week, the Pacific Palisades Community Council urged Governor Gavin Newsom to veto the bill The Los Angeles City Council...