420: The Highest Holiday

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In 1971, six students at San Rafael High School coined the term “420”, as it was the time of day that they were to meet up and search for an abandoned pot field in Point Reyes that they had found a trail “treasure” map for.

These days 420 can mean a number of things, as seen in this informative interview with Steven Hager, Editor Emeritus at High Times Magazine:

The term “420” was spread far and wide when Hager wrote “Are You Stoner Smart or Stoner Stupid?” (October 1998 High Times) in which he called for 4:20 p.m. to be the socially accepted hour of the day to consume cannabis. “I believe 420 is a ritualization of cannabis use that holds deep meaning for our subculture,” wrote Hager. “It also points us in a direction for the responsible use of cannabis.”

Happy holiday weed smokers of Venice and the world!

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