September 29, 2020 #1 Local News, Forum, Information and Event Source for Venice Beach, California.

Venice restaurants to receive beverage coasters promoting rip current awareness

To promote ocean safety and remind beachgoers of the dangers of rip currents, the Los Angeles County Surf Life Saving Association (LACoSLSA) has created an awareness campaign targeting local restaurants.

The organization will be distributing 20,000 drink coasters to restaurants throughout the beach cities of Los Angeles County during the months of August and September. The coasters provide education on how swimmers can safely escape from a rip current.

Among the Venice establishments: The Whaler and On The Waterfront Cafe. Other local restaurants include Patrick’s Roadhouse, O’Brien’s, The Galley, Finn McCools, and Moonshadows.

“This summer, in particular, we’ve all become aware of how treacherous the ocean can be at times,” says Chris Linkletter, President of the LACoSLSA. “These coasters provide important information that beachgoers can use to ensure they have a safe day at the beach.”

The campaign, a co-branding effort between Spy Optic and the LACoSLSA, marks the first community outreach by the newly formed LACoSLSA.

It is expected to be the first of many such agreements with local businesses to promote open water safety education.

More than 20,000 coasters will be distributed to restaurants from Coral Cantina and Duke’s in Malibu to Captain Kidd’s and all the Hennessey’s Taverns, and numerous restaurants throughout the areas of Santa Monica, Venice, Marina del Rey and El Segundo.

The list of participating restaurants continues to grow. Additionally, each lifeguard tower in the County and each section headquarters will receive the coasters with the public service message.

“We are delighted that Spy Optic is collaborating with the Los Angeles County Surf Life Saving Association to provide important and potentially life saving information to thousands of restaurant patrons,” said Michael Marckx, President/CEO of Carlsbad-based Spy Optic. “It underscores our long tradition of supporting notable community groups, especially those associated with the ocean.”

The original rip current artwork was developed through a Sea Grant project in collaboration with NOAA (National Oceanic and Atmospheric Administration) and the USLA (United States Lifesaving Association).

The LACoSLSA is a California public benefit corporation organized in March and created to promote beach and open water safety education for public safety personnel. It will also support programs, events and initiatives that foster public safety awareness in open water environments.

Every dollar donated to, or raised by, the LACoSLSA is used to support Junior Lifeguard programs, for the purchase of training equipment and maintenance, and to create and distribute open water safety educational materials aimed at the public, beachgoers and public safety personnel.

Related Posts

Abbot Kinney’s 1905 Home For Sale

June 17, 2019

June 17, 2019

By Keldine Hull Tobacco magnate and multi-millionaire Abbot Kinney furrowed the first canals in the untapped areas to the west...

Boardwalk One Step Closer to Chain Ban

April 17, 2019

April 17, 2019 1

Los Angeles City Council calls for a feasibility study for retail chain ban on Ocean Front Walk. By Sam Catanzaro...

Venice Beach Among Most Instagrammable Locations in the U.S.

February 19, 2019

February 19, 2019

By Sam Catanzaro A recent study has pegged Venice Beach as the ninth-most Instagrammable location in the United States. According...

Edify TV Live: The Wee Chippy

February 1, 2019

February 1, 2019

By Edify TV Edify TV Live visits The Wee Chippy on Ocean Front Walk in Venice to learn about their...

City Attorney Settles with Venice Beach Suites

January 29, 2019

January 29, 2019

By Staff Writer City Attorney Mike Feuer today announced that his office has secured a settlement with Venice Beach Suites,...

Letter to the Editor: Ocean Front Walk Safety

January 15, 2019

January 15, 2019

By Stephen Meadows As a retired engineering professor and patented inventor, I have lived in Venice beach since 1987. I served...

Bonin Proposes Boardwalk Ban on Retail Chains 

December 3, 2018

December 3, 2018

Venice Councilmember submits legislation to preserve unique character of Ocean Front Walk. By Sam Catanzaro  Last week, the Santa Monica City...

Street Musician Stabbed on Venice Beach Boardwalk

November 27, 2018

November 27, 2018 1

Male suspect taken into custody.  By Sam Catanzaro  The Los Angeles Police Department (LAPD) have taken a man into custody...

Venice Beach Named World’s Most Valuable Beach

July 19, 2018

July 19, 2018

$3.1 billion evaluation despite homelessness crisis. By Sam Catanzaro Fifteen years ago, Venice Beach was known around the world for...

Letter to the Editor: Venice Pier Fire

July 18, 2018

July 18, 2018

The electrical fire at the Venice Pier is a symptom of a far worse scenario that exists at the beach...

CBD by the Sea

July 10, 2018

July 10, 2018

Venice Circle has something for everybody. By Sam Catanzaro Summer fun in Venice can mean sore muscles and joints from...

Bike Theft on the Rise in Venice

June 15, 2018

June 15, 2018 1

Registering your bike online may help you reclaim your ride. By Sam Catanzaro The fear of returning to find their...

Ocean Front Walk Machete Stabbing

May 24, 2018

May 24, 2018

Three hospitalized in a fight involving a machete Monday night.    By Sam Catanzaro A stabbing occurred Monday night on Ocean...

Venice Crime Spike

April 16, 2018

April 16, 2018 2

Two shootings and serial burglar cause concern. By Sam Catanzaro After two shootings occurred on Windward Ave in a span...