A wheat paste of Venice developer Abbot Kinney has gone up at 1422 Abbot Kinney, the future home of New York City based juice cleanse company BluePrint. The art was created by Robin Murez of Venice Public Art.
BluePrint had hoped to open this summer at the previously Abbot Kinney Real Estate office. The juice cleanse company will join fellow “premium juice craze” joints Kreation Juice (1202 Abbot Kinney, the old Jin Patisserie location), Pressed Juicery (sold at Tom’s), the Whole Foods juice bar and Moon Juice on Rose.
Recently, University of North Carolina scientists Barry Popkin and George Bray (noted for “exposing” the dangers of high fructose corn syrup in soft drinks in 2004) went public with a new warning about the risks of fruit juices and smoothies. The scientists say the drinks represent a new risk to our health because of the amount of sugar the apparently healthy drinks contain.
Popkin supports the consumption of vegetable juice. “Think of eating one orange or two and getting filled” Popkin told the Guardian, “now think of drinking a smoothie with six oranges and two hours later it does not affect how much you eat. The entire literature shows that we feel full from drinking beverages like smoothies but it does not affect our overall food intake, whereas eating an orange does. So pulped-up smoothies do nothing good for us but do give us the same amount of sugar as four to six oranges or a large coke. It is deceiving.”
Me? I’ll still enjoy a juice here and there in moderation!