December 3, 2022 #1 Local News, Forum, Information and Event Source for Venice Beach, California.

Izzy’s Deli: Making Deli Dreams Come True

Santa Monica staple celebrates 45th anniversary.

By Sam Catanzaro

Izzy still has the original IZZY’S DELI menu from 1973, when the restaurant opened. 45 years later, while a pastrami sandwich may no longer cost $1.70, and the name has changed from“Kenny’s” to “Izzy’s,” not much else has changed at this iconic Santa Monica restaurant on the corner of Wilshire Boulevard and 15th Street.

“Our food is prepared by the same family of chefs since 1973,” said owner Izzy Freeman.

In addition to serving top-notch, overstuffed “New York style” pastrami sandwiches 24/7, one constant at Izzy’s Deli is Izzy Freeman, who can be found most days greeting the customers and making sure that every item is the highest quality and served perfectly. Izzy, known as “The Deli Lama”  was born and raised in Brooklyn and moved with his family to Los Angeles in 1953.

“The big sandwiches, the pickles, the smells and tastes, they were part of my childhood,” Izzy said. “I dreamt that one day I would own a deli.”

Izzy opened the Deli in 1973 with Kenny Horowitz. At the time, Izzy owned two IHOPS in Los Angeles and the intent was for Kenny to run the Deli and Izzy to run the IHOPS. “I helped him open the deli on Monday morning and I never left,” Izzy said.

Izzy’s was the first major deli in Santa Monica in many years, and from the start, it was a success. Customers were waiting in line for overstuffed corned beef and pastrami sandwiches, matzo ball soup, freshly roasted turkeys and of course the best New York style rye bread. In the decades since, the popularity of the Deli has only increased, being featured multiple times on Larry David’s “Curb Your Enthusiasm” and winning numerous awards including “Best Designed Restaurant” to “Best All Night Restaurant.”

In August, Izzy’s celebrated its 45th Anniversary and while much has changed in Santa Monica over the years, walking into Izzy’s is like stepping into a delicious-smelling time capsule. A number of the waiters and waitresses have been working at the Deli since the day they opened and several second-generation family members are also working at Izzy’s.

“There are some good restaurants in Santa Monica but they come and go and so does the staff. At Izzy’s, everybody knows the customers. Some people come in here every single day,” Izzy said.

Over the years, Izzy’s has served loyal customers nearly 5,000,000 matzo balls, 6,000,000 kosher pickles and 3,000,000 corned beef sandwiches on rye.

Celebrities from all walks of life have come into Izzy’s to enjoy breakfast, lunch, dinner or dessert, with their photos donning the deli’s walls on Izzy’s Celebrity Wall of Fame.

“45 years is an accomplishment,” Izzy said. “After 45 years, my customers and employees are like family.”

To find out more about Izzy’s Deli, visit their website at izzysdeli.com, call (310) 394-1131 or just walk in, say hello and grab a delicious meal. They are located at 1433 Wilshire Boulevard in Santa Monica.

Related Posts

Cancer Cartel Provides Financial Help To Cancer Patients

November 16, 2022

November 16, 2022

Cancer Cartel is helping cancer patients focus on their treatment, not the financial stress of living with a diagnosis. Learn...

100 Miles of Bus-Only Lanes Within Five Years on City Council Plans

October 17, 2022

October 17, 2022

L.A’s public transportation network is known for being slow due to traffic congestion. A new motion by L.A. City Council...

How Do I Know What Types of Commercial Trucking Insurance Coverage I Need?

October 1, 2022

October 1, 2022

Running a small trucking company is expensive. You must comply with many rules set forth by the Federal Motor Carriers...

Best Ways To Show Your LA Baseball Love

August 10, 2022

August 10, 2022

Los Angeles is a sports lover’s paradise. In every sport except for the NHL, locals have two teams to choose...

Inspiring Others Through Body Positivity

May 13, 2022

May 13, 2022

Navy Officer Janae Carey Teams-Up with 2022 Herbalife24 Triathlon Los Angeles . Video brought to you by Pudu Pudu.

Best Gifts for Mother’s Day in 2022

March 31, 2022

March 31, 2022

Mothers are the first teachers children have in their lives. They simply teach us everything we need to know about...

LAPD Operations-West Bureau Commences Community Police Academy

March 2, 2022

March 2, 2022

Pacific Area Community Police Station hosting 11-week program Submitted by the Los Angeles Police Department On March 29, 2022, Operations-West...

LAFD Arson Unit Asks For Help Identifying Suspect In Venice Trash Fires

March 1, 2022

March 1, 2022

By Dolores Quintana After the multiple rubbish fires were set this weekend in Venice near Paloma Court there was a...

Critical Need for Blood Donations on the Westside

February 28, 2022

February 28, 2022

American Red Cross, UCLA Health continue to face a national blood emergency By Dolores Quintana  The American Red Cross continues...

Stunning Music Academy in Brentwood will celebrate its Grand Opening, Sunday, February 20th.

February 18, 2022

February 18, 2022

Introducing the second location of the highly successful Angeles Academy of Music, which has become an icon of Westwood Village.  ...

Cedars-Sinai Urges Blood Donations

January 11, 2022

January 11, 2022

As 2022 begins, Cedars-Sinai is facing a critical blood shortage and is encouraging prospective donors to give blood as soon...

US Motorcycle Helmet Laws Mapped

January 5, 2022

January 5, 2022

At YoVenice we have spent years writing about news stories of motorcyclists with head and brain injuries from collisions. We...

Interview: Westside Food Bank Adapting to Challenges of the Pandemic

January 4, 2022

January 4, 2022

An interview with Bruce Rankin, Executive Director of The Westside Food Bank By Dolores Quintana We spoke to Bruce Rankin,...

Yo! Venice’s Best Westside Dishes of 2021

December 28, 2021

December 28, 2021

By Sam Catanzaro Whether it’s breakfast, lunch, dinner or anytime in-between, the Westside has no shortage of world-class food to...