February 10, 2025 #1 Local News, Forum, Information and Event Source for Venice Beach, California.

Palisades Skate Shop Featured in Grammy Commercial After Wildfire Loss

In December, the shop marked its 25th anniversary with a celebration featuring live music and reflections on its history

A beloved Pacific Palisades skate shop was in the national spotlight during the 2025 Grammy Awards after being selected for a special commercial promoting local businesses affected by recent wildfires.

Paliskates, the longest-running female-owned skate shop in the country, was among a handful of Los Angeles businesses given airtime as part of the Recording Academy’s effort to support small companies devastated by the fires. The shop’s flagship location, which had been a fixture in the community since 1999, was destroyed in the disaster.

In the commercial, singer Avril Lavigne made a surprise appearance, announcing her role as Paliskates’ new model. “You guys can go to paliskates.net to support this amazing small business and the skater boys and skater girls,” Lavigne said. Other voices in the ad spoke to the store’s legacy, calling it “more than a place to grab cool gear” and describing it as a second home for generations of skateboarders.

Paliskates was founded by Erica Simpson, who made history as the only woman to own a skate shop in the U.S. The store became a central hub for the local skate and surf community, offering not just gear but a space for connection and culture.

After the fire, the business turned to social media for support. “Like so many, we are asking for help during this devastating time. As you may know, our store burned last week, and we lost everything,” the company wrote in an Instagram post.

Despite the loss, Paliskates has continued to operate online and remains a vital part of the skating community. In December, the shop marked its 25th anniversary with a celebration featuring live music and reflections on its history.

in News, upbeat
Related Posts

What about are you protected from future wildfires?

February 9, 2025

February 9, 2025

Our hearts go out to all those impacted by the recent wildfires and Santa Ana windstorms in Southern California. We...

Shore Hotel Remains Sustainability Leader

February 9, 2025

February 9, 2025

By Susan Payne On track to open its new coastal-inspired restaurant, Shore Hotel has excited new offerings and initiatives this...

Student Protest Over Immigration Policies Leads to Walkouts Across the Westside

February 7, 2025

February 7, 2025

Walkout Turns Tense as Counter-Protester Confronts Teen in Video From Venice Students from Santa Monica High School (SAMOHI), Culver City...

(Photos) Kamala Harris Visits Destruction of Palisades Fire

February 6, 2025

February 6, 2025

Harris spoke with first responders, service providers, and evacuees about recovery efforts and resources Former Vice President Kamala Harris joined...

10-Year-Old Palisades Girl Wins Martial Arts Medals Weeks After Losing Home to Fire

February 6, 2025

February 6, 2025

Savoian, a green belt in Yoshukai karate, trained at Gerry Blanck’s Martial Arts Center in Pacific Palisades Just weeks after...

Open Arms Art Show Runs Through Mar. 22 in Burbank

February 6, 2025

February 6, 2025

Opening Exhibition Saturday Feb. 8 from 12 to 8p.m. More than an art show, the Open Arms Exhibition is an...

Quiet Luxury: What’s Inside the New Regent Boutique and Sweet July

February 6, 2025

February 6, 2025

The Regent Santa Monica Beach, known for its perfect Santa Monica getaways, or local dining at its Mediterranean-based restaurant Orla...

THIS WEEKEND: Fire Fundraiser Block Party Coming to Washington Square

February 6, 2025

February 6, 2025

Reggae performances, comedy acts and more to be featured Nalu Vida will host a community block party on Feb. 8...

Venice Shorts: White Bus Somehow Endures on Fourth

February 6, 2025

February 6, 2025

The vehicle might’ve been parked in Venice for at least two years By Nick Antonicello For whatever reason, the above-mentioned...

Will Rogers State Beach to Become Temporary Hazardous Waste Site

February 5, 2025

February 5, 2025

The site, located on flat, open land near the burn zone, will serve as a staging area where materials will...

SaMoHi Science Teacher Arrested for Alleged Student Relationship

February 5, 2025

February 5, 2025

Ingo Gaida Faces Misdemeanor Charges After Investigation into Inappropriate Conduct A Santa Monica High School science teacher was arrested Wednesday,...

Dead Body Found on Sands of Venice Beach, Investigation Underway

February 5, 2025

February 5, 2025

A death investigation is underway By Zach Armstrong A death investigation is underway after local officials discovered a dead body...

Venice Shorts: Cow’s End Completes Renovation

February 5, 2025

February 5, 2025

New Look Has Locals Impressed By Nick Antonicello The Cow’s End, long an institution with locals and tourists alike, recently...

Santa Monica’s Earth, Wind & Flour to Close After More Than Four Decades

February 5, 2025

February 5, 2025

Known for its laid-back atmosphere and commitment to traditional California Italian cuisine, Earth, Wind & Flour has remained largely unchanged...

Palisades Charter High School to Host Benefit for Students Affected by Fires

February 5, 2025

February 5, 2025

Proceeds from the benefit will go toward replacing essential student resources lost in the fires, including sporting equipment, musical instruments,...