June 22, 2025 #1 Local News, Forum, Information and Event Source for Venice Beach, California.

Firestone Walker Brewing Co. to Open Brewpub in Venice

As mentioned in the forums, the Firestone Walker Brewing Co. plans to open a new restaurant and microbrewery at the old Sizzler / World Gym locations at 3205 and 3223 Washington (near Lincoln) next year. The LA Business Journal has some more info on it in today’s issue.

Firestone Walker Brewing Co. Venice Beach

From the LA Business Journal:

Yes, the Venice site just purchased by Paso Robles brewery Firestone Walker Brewing Co. will eventually become a restaurant serving beer brewed on site.

But brewery co-founder Adam Firestone said a Firestone Walker location near the intersection of Washington and Lincoln boulevards will be less about selling burgers and suds than about market research. Its first venture outside of the sparsely populated Central Coast, the brewery aims to build a kind of satellite campus that will serve as an outpost in the heart of its biggest market.

“Paso Robles, it’s a long way from people. Our fans are down south,” said Firestone, whose great-grandfather founded Firestone Tire and Rubber Co. “We want to project ourselves into our market.”

To that end, Firestone Walker plans to use the new site not only to serve its existing line of beers, but to make some new brews and test them on customers. The site will house some of the company’s marketing staff, too.

The brewery sells the vast majority of its beer in Southern California, and about 25 percent of it in Los Angeles, Firestone said. By having a physical presence here, he hopes to get insight into what its customers want, and get it better and faster than he can in the brewery’s home town.

Firestone said customers in Venice will likely have higher expectations for the brewery’s restaurant than customers in Buellton and Paso Robles.

“We’re going into the foodie capital of the world,” he said. “Expectations are just enormous. We will have to take our game up a couple notches or the locals will show up with torches and pitchforks.”

Click here to continue reading the rest of the article (there is a lot more!) at the LA Business Journal!

Related Posts

Renovated Riviera Estate Hits Market for $25M

June 16, 2025

June 16, 2025

Inside, floor-to-ceiling windows flood the home with natural light, with nearly every room opening to a private deck or patio...

Newly 15-Unit Mar Vista Complex Goes for Nearly $10M

June 15, 2025

June 15, 2025

Thirteen of the units are exempt from Los Angeles city rent control, allowing greater flexibility for future rent adjustments A...

Mastro’s Malibu Reopens With Ocean Views, Signature Steaks, and Nearly Entire Staff Intact

June 12, 2025

June 12, 2025

Iconic Oceanfront Steakhouse Returns With Its Beloved Butter Cake, Nightly Live Music, and Sunset Glamour After a five-month closure due...

Third Annual Rosé on Rose Wine Fest Comes to Venice Beach This Weekend

June 11, 2025

June 11, 2025

Rosé offerings priced between $8 and $10 per glass at various Rose Avenue establishments The third annual Rosé on Rose...

ICE Detentions Confirmed in Culver City and Westchester Car Washes Amid Federal Raids

June 11, 2025

June 11, 2025

Families Say Loved Ones Taken Without Warning; Viral Video Shows Teen Screaming  While the focus has been on cities such...

Charlie Chaplin and Sam Francis’ Former Santa Monica Retreat Hits Market for $12.5M

June 9, 2025

June 9, 2025

The home’s entrance, framed by 500-year-old repurposed monastery gates, opens to lush landscaping designed by JohnstonVidal A luxurious Santa Monica...

Hundreds of Palisades Land Listings Hit Market, Outpacing Sales Post-Wildfire

June 9, 2025

June 9, 2025

The reopening of Pacific Coast Highway and ongoing repairs to Temescal Canyon Road are expected to ease access and support...

Marina del Rey Peninsula Home Sheds Nearly $1M Off Initial Asking Price

June 8, 2025

June 8, 2025

The tri-level property features 40 feet of direct beach frontage with panoramic views stretching from Malibu to Catalina Island A...

Tenants Sought for Former Rusty’s Surf Ranch Space on Santa Monica Pier

June 5, 2025

June 5, 2025

4,112-Square-Foot Retail Space with Commercial Kitchen and Oceanfront Patios Awaits New Operator A 4,112-square-foot retail space at 256 Santa Monica...

Palisades Restaurants to be Supported at Westside Benefit This Weekend

June 5, 2025

June 5, 2025

Local vendors, many impacted by the fires, will have booths with all vendor fees waived, and proceeds from on-site sales...

Alana’s Coffee Roasters Makes Venice Debut with New Grab-and-Go Spot

June 4, 2025

June 4, 2025

This marks the chain’s third location, joining existing spots in Mar Vista and West Hollywood Alana’s Coffee Roasters, known for...

Historic Venice Building Envisioned by Abbot Kinney Hits Market for $2.29M

June 1, 2025

June 1, 2025

Kinney envisioned the building as part of an institutional foundation to rival Renaissance Italy, focusing on education and culture A...

Palisades Village to Reopen in 2026 with Revamped Retail, Dining, and Community Spaces

May 29, 2025

May 29, 2025

Elysewalker Set to Return With Park Reconstruction, Holiday Events, and Streetscape Upgrades Palisades Village, the open-air shopping and lifestyle destination...

(Video) Shoreside Restaurant Unveiled by Santa Monica’s Shore Hotel

May 28, 2025

May 28, 2025

Guests can expect dishes like the Harris Ranch Prime Filet, along with plates like the California Yellowtail Crudo and Superior...

Burger Chain Tied to Late Rapper Nipsey Hussle Announces Venice Boardwalk Location

May 28, 2025

May 28, 2025

The announcement marks the brand’s expansion from its Fairfax District debut earlier this year Marathon Burger, a new franchise honoring...

  • […] Firestone Walker Brewing Co. to Open Brewpub in VeniceyoveniceAs mentioned in the forums, the Firestone Walker Brewing Co. plans to open a new restaurant and microbrewery at the old Sizzler / World Gym locations at 3205 and 3223 Washington (near Lincoln) next year. The LA Business Journal has some more info on …Q & A With David Walker of Firestone Walker: The New Venice Location + …LA Weekly (blog) […]