Boren, a Venice resident since 1987, says the shop will feature both short and long boards as well as paddleboards for sale and for rent. Paddleboard (SUP) renters will be taken on trips to Mother’s Beach in Marina del Rey rather than the surf near the Venice Pier. Instructors will be available for safety instruction.
About a quarter of the store’s sales space will be stocked with mainstream manufacturer gear, the rest will be dedicated to local wares including hand shaped boards, hand made jewelry and locally made clothing. Local artists will be featured on the walls and holders of local ID’s will receive a discount.
Other products include Matuse and Nineplus wetsuits, Soriya (from Venice) and Odina swimwear, Indosole footware, Wonderland and Raen eyewear, surf accessories from Wave Tribe (Ojai), Baggu women’s bags and additional clothing from Wellen, Brixton, Makia, Matuse and VB Surf.
While the “soft launch” will happen this weekend, Boren said that the store will be fully stocked as orders are filled and new product is released by mid-February to the beginning of March.
38 Washington Blvd