Yikes. We received a letter from the attorney for FreshBerry Franchise System, LLC. Here are the highlights:
"To Whom It May Concern…It has recently come to my client’s attention that your website, www.yovenice.com, featured a story last month regarding a frozen yogurt store in Venice, California doing business as ‘Fresh Berry Natural Frozen Yogurt’…The purpose of this letter is simply to notify you that [the yogurt store] doing business in Venice California is not sponsored by, endorsed by, or affiliated with our client, nor is it otherwise operating as a franchise of FreshBerry…my client would also respectifully request that Yo! Venice! remove from its website any materials regarding the national FreshBerry franchise, including in particular the story titled ‘There’s a New EvilBerry on the Block, as well as the links to FreshBerry’s website…my client is not seeking to interfere with your right to post information…[they are] simply interested in preventing customer confusion and preserving its reputation and brand identity…"
As our readers are aware, we have a policy of not taking down unpopular posts or negative comments…but we also don’t want to dispense misinformation. Since most of the post in question was a direct comparison between FreshBerry and PinkBerry, we have deleted the post. As noted in that post, we attempted to call the FakeBerry (no answer) and visited their website to get more information but considered their contact form to be specific to opening a franchise. In our response to their attorney, we will make some friendly suggestions regarding their contactability…and grovel humbly for their forgiveness, even though our post alerted them to this imposter.
So…we sincerely apologize to the FreshBerry Franchise System for calling them evil, and to you guys for the incorrect information. If you see a Fresh Berry anywhere – stop on in, buy some of their delicious natural yogurt with yummy toppings, and tell them YoVenice says hi.
In the interest of not getting into any more trouble, this post will not feature a picture or graphic. We don’t have a picture readily available of us getting spanked…well…not one that we’d like to share.
PS – there were some great comments on that old post, so we’ve kept them (attached to this post)